Embrace the mess.
PANASONIC
Panasonic understands the day-to-day realities of working parents and creates products that make their lives better and the chaos (hopefully) a little easier.
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To embrace the messiness of our new reality, Panasonic was positioned as the brand partner for people’s hectic lives. A safe space was created on social media for working millennial parents and influencers alike to share their mess and show the real, unfiltered, and relatable moments.
#embracethemess #nofilter
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Amazon store, brand social, influencer partnerships, UGC, and podcast sponsorship.
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Senior Copywriter: Jessica Poolt
Art Director: Steffany Beddes
Photographer: Josh Wood
Producer: Todd Gorzitze
Pupper: Marigold Burris
