Protect what you love.
PROOF+
For people who take care of their families, their belongings, and the planet, Proof+ makes household essentials that live up to a higher standard for performance and safety.
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A spinoff of DetraPel, a Shark Tank alum, Proof+ needed a relatable, consumer-facing brand identity for their suite of clean stain-proof products.
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Hand-in-hand with the branding work, a tone, look, and feel was established to help guide a website launch and all future marketing materials.
